Archive for Great Links
{ October 8, 2009 @ 10:46 am }
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{ Great Links, Marketing, PR Marketing, Public Relations, Publicity, Publicity Tips, Resources, Small Business }
{ Tags: Business start up awards, SmartCompany Crown Lager Business Start-Up Awards 2009 }
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The SmartCompany Crown Lager Business Start-Up Awards 2009 have one aim – to unearth Australia’s most exciting, new and innovative businesses.
So if your business is starting out and is between one and four years-old then don’t hold back, it’s time to build tomorrow’s brands and make an impact within your industry!
The awards are divided into five major categories which include Crown Lager – Start Something Special Award (overall winner), Best Start-Up Product, Best Start-Up Idea, Green Start-Up and People’s Choice Start-Up.
An award program like this is a great PR opportunity and according to SmartCompany it will raise your profile and attract media interest in your business.
Entries close on October 20th 2009, so be quick and enter now!
Wishing you luck,
Yours in PR
{ September 24, 2009 @ 1:58 pm }
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{ Great Links, Interviews, Media Clips, PR Marketing, Public Relations, Publicity, Publicity Tips, Resources, Small Business }
{ Tags: PR, Publicity, Richard Branson }
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We found this video on youtube with Virgin CEO Richard Branson talking about the importance of good PR to help grow and build the reputation of your business.
Check out the video here.
Yours in PR
{ September 3, 2009 @ 3:30 pm }
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{ Great Links, Marketing, PR Marketing, Public Relations, Publicity, Publicity Tips, Resources }
{ Tags: Prize giveaways, The Jono & Dano Show }
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The Jono & Dano Radio Show, which is aired on 36 stations around Australia has a segment each day called ‘Top Call’, which rewards their favourite caller of the day.
The radio show is now calling for prize giveaways. This can be a great promotional opportunity if your business has a product they want to promote.
Products need to be valued over $100 and the prize will usually receive 2-3 credit lines per day on The Jono & Dano Show.
Previous prizes have included Dr Phil tickets, $200 electric toothbrushes, gourmet hampers and DVD hampers.
If you’re interested contact Elle Conwell from The Jono & Dano Show on 0419 619 118
Yours in PR
{ August 6, 2009 @ 10:44 am }
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{ Great Links, Marketing, PR Marketing, Publicity, Publicity Tips, Resources, Small Business }
{ Tags: BRW Fast 100, medium business, small businesses }
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Is your company innovative? Smart? Or growing faster than you ever imagined? Then we’ve found an opportunity which will recognise all your hard work.
BRW Fast 100 is an annual ranking of Australia’s fastest-growing small and medium businesses. So what does it take to be considered? Your company must have;
- Recorded a turnover of more than $500,000 in 2005-06
- Achieved a higher turnover in 2008-09 than in 2007-08
- Fewer than 200 full and part-time employees
- Not be a subsidiary of an Australian or overseas-owned company
- Not derive more than 50 per cent of revenue from a single client
For more information on the BRW Fast 100 for 2009 visit the website, where the application form can be downloaded or email Jane Lindhe, jlindhe @ brw.fairfax.com.au
Entries close on Friday 14 August, so be quick!
Yours in PR
{ August 3, 2009 @ 9:00 am }
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{ Great Links, Marketing, PR Marketing, Public Relations, Publicity, Publicity Events, Resources, Small Business }
{ Tags: Business Connect, business success, execution, Fortune Small Business, Go for Growth, growth strategies, Mastering the Rockefeller Habits, Small Business Magazine, strategies, Verne Harnish }
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The expert of fast growth companies, Verne Harnish is touring Australia again!
Those of you who haven’t heard of the legendary Verne Harnish, here is a quick background on the man himself.
- Verne was named one of the Top Ten Minds in small business by Fortune Small Business
- Author of Mastering the Rockefeller Habits
- Founder and CEO of Gazelle’s Inc
- Contributing Editor and writer for Small Business Magazine
- Founder of the world-renowned Young Entrepreneurs’ Organisation (YEO)
- Over 24 years experience educating entrepreneurs
This Verne Harnish event will be centred on business growth strategies and execution. So, bring your management team or work colleagues along!
To book go to Business Connect. We have arranged a special deal for Publicity Queen Blog followers to receive a $100 discount off this event if you register and pay before 7 August 2009. Simply enter the promotional code PQ09 when booking.
Yours in PR
{ July 10, 2009 @ 12:00 pm }
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{ Great Links, Interviews, PR Marketing, Public Relations, Publicity, Publicity Tips, Resources }
{ Tags: Grabbing journalist's attention, how to grab attention, Journalists, media }
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How do you grab a journalist’s attention? Do you like to send samples or gifts, or do you like offering exclusives?
At Maximise The Media discussion in Sydney on Tuesday night, executive producer of 2GB’s Ray Hadley Morning Program, Sophie Onikul said journo’s love anything free and that food and concert tickets stand out from the 80 – 90 press releases she receives daily.
“You guys think we have an awesome life, we really don’t, so send us stuff,” she said.
However, the executive producer of Nine’s Morning’s with Kerri-Anne said, “we’ll take your flowers, we’ll let you take us to dinner and then we’ll break your heart.”
On the other hand, the editor of Harper’s Bazaar magazine, Edwina McCann said building a relationship with the journalist and offering them exclusives will be most beneficial to the publicist.
To read the full story visit 
We often recommend to clients to send product samples and appealing media kits to journalists for a number of reasons.
Firstly, you get cut-through and your information immediately becomes experiential because the journalist sees and touches your wares.
Secondly (also important), it demonstrates your commercial generosity to the journalists, from whom after all, you are seeking coverage.
However, don’t go overboard with the gifts…
Yours in PR
{ July 8, 2009 @ 3:04 pm }
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{ Great Links, Public Relations, Publicity, Publicity Tips, Resources, Small Business }
{ Tags: Smart Company, Smart Company Awards 2009 }
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The Smart Company 2009 awards have just opened, so get your entry in!
There are five major categories which include The Top Website Award, The Top Exporter Award, The Top Franchise Award, The Fastest Growth Award and The Most Outstanding Entrepreneur Award. All companies which enter The Smart Company 2009 awards and meet the specific criteria will be considered for all major awards which are relevant to their business.
An award program like this is a great PR opportunity and according to The Smart Company, will raise your profile and attract a range of press and radio coverage.
Entries close on the 3rd August 2009, successful applicants will be notified by the 13th of August and the official awards ceremony will be held on the 17th of September.
Wishing you the best of royal luck!
Yours in PR
{ June 25, 2009 @ 12:10 pm }
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{ Great Links, Internet Publicity, Marketing, PR Marketing, Public Relations, Publicity, Resources, Small Business }
{ Tags: AMEE Easy Software, Herald Sun, Matthew Meath }
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I just received an email which I wanted to share with you all – it’s from one of our clients, the Director of AMEE Easy Software, Matthew Meath. Take a look at the powerful impact of PR!
Hi Ladies,
I just wanted to share some news with you. We’ve recently had a new client come on board! In the initial interview she had a whole stack of information on us, most of which was printed from our website. However, one of the papers caught my attention and it was the article on us from the coverage out of the Herald Sun. It was good to see the article impacted her in some way. Thank you!
Yours in PR
{ May 29, 2009 @ 11:54 am }
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{ Great Links, Interviews, Marketing, PR Marketing, Public Relations, Publicity, Resources }
{ Tags: Built to Last, Good to Great, interview process, Jim Collins, New York Times }
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Renowned Jim Collins, author of Built to Last and Good to Great, was interviewed for the New York Times recently and explained what he looks for when hiring students to help out with his book projects.
When he is going through the interview process he looks for people with four specific traits; smart, curious, willing to death-march (“there has to be something in their background that indicates that they just will die before they would fail to complete something to perfection”) and spark of irreverence (“because it’s in that fertile conversation of disagreement where the best ideas come, or at least the best ideas get tested”).
These four traits reflect the types of businesses we love to work with as a PR company and who the media love too. Maybe they will be helpful for your business and its growth trajectory too…
To read the full article head to the New York Times website;
Yours in PR
{ May 28, 2009 @ 10:39 am }
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{ Great Links, Marketing, PR Marketing, Public Relations, Publicity, Resources }
{ Tags: thUMBRELLA }
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thUMBRELLA is a new, informative website about the tourism and hospitality industry in Australia and New Zealand.
This website is a fantastic media outlet, for those of you in the tourism and hospitality industries, so if you have any news, send your media releases to the thUMBRELLA news desk at – martin @ focalattractions.com.au or head to their website at www.thumbrella.com.au and sign up for one of their newsletters.
Yours in PR
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