We found this video on youtube with Virgin CEO Richard Branson talking about the importance of good PR to help grow and build the reputation of your business.
Check out the video here.
Yours in PR
Archive for Media Clips
Our First Queentessentials!
It’s finally here! Welcome, Queentessentials – our monthly newsletter. It’s just been sent and should be hitting your inbox now.
Each issue will have a theme and will include different interviews with journalists, a range of PR tips, client of the month and various business stories.
Our first newsletter is themed around new businesses, so we have crafted a range of material which will include PR and business info for people who have a start-up business or are thinking about starting one.
This issue features an interview with Jen Bishop, Editor of Dynamic Business magazine giving us her secrets for success in start-up businesses. We have also included PR tips for your start-up business, client of the month – Australia’s Biggest Bookgroup and useful business stories, plus more.
So if you haven’t yet signed up for our Queentessentials newsletter, then quickly head to our sign up page at – http://www.publicityqueen.com.au/resources/pr_tips/newsletter
Yours in PR
15 Minutes of Extra Fame
I’m doing some publicity for Claire Heaney’s book 101 Ways to Kickstart Your Business – no surprises there. What was a surprise was being asked to be involved in the filming of the segment to promote the book on Brisbane’s Extra show which airs on Channel 9 each weekday.
Yes, I’ve made my TV debut! And I could seriously become addicted – I think my love of the media could take on a whole new aspect!!
Here’s a link to the story on Extra’s website… 
Yours in publicity
Proof Positive for Photos
As you know I’ve been espousing the virtues of using great photography to help you get publicity – I even brought in one of Australia’s best editorial photographers to chat with us (refer to Inside Information from an Editorial Photographer and Publicity with Pictures).
Well, you’ll be pleased to know that I practice what I preach (indeedy I do!) and that the publicity I got yesterday in MX, was largely based on the photo I sent with the media kit.
Here it is… (click on the pic if you’d like to see a larger version)
According to Roxanne Millar, who is the Fashion Editor at MX, she doesn’t normally include photos in the ‘Snippets’ section but she thought our photo was so good, she gave it a run.
Yours in publicity
Half-page Spread
Well I've been doing publicity for about 14 years and I have to tell you I still get such a BUZZ when I get a really good 'run' for a client.
Yesterday I received a fantastic tearsheet from the '50s Lifestyle' newspaper – the latest edition of this paper included a half-page spread on one of my clients Humphrey Law & Co (Humphrey Law & Co make scrumptious socks from the finest Australian merino wool – in fact I have a black pair on right now!).
The story was actually my news release printed verbatim and also included a product photo of the socks - it's just wonderful to get this kind of publicity for a client and while the space alone is worth $1606 (incl GST) it's actually so much more valuable because of credibility associated with editorial.
To have a look at the coverage and the original news release, click on the links below…
