I’m doing some publicity for Claire Heaney’s book 101 Ways to Kickstart Your Business – no surprises there. What was a surprise was being asked to be involved in the filming of the segment to promote the book on Brisbane’s Extra show which airs on Channel 9 each weekday.
Yes, I’ve made my TV debut! And I could seriously become addicted – I think my love of the media could take on a whole new aspect!!
Here’s a link to the story on Extra’s website… 
Yours in publicity
Here’s some news hot of the press – so hot in fact that at the time of writing, the journalists who are on our media list for this campaign, have not even received their media kits yet…!
As you know journalists receive hundreds of publicity approaches a day, so it’s important to ‘cut through the clutter’ to use an advertising term. One way to do this is to thorougly personalise your media kit – that is include a personalised letter (& product sample if possible) for your media contact.
Journalists get sick of all the gumpff (just making up my own words on the run here!) and if you can appeal personally to the journalist, you’re going to be far ahead of others who simply dish our their information with scant regard.
So, by way of example, here is a letter I’ve written on behalf of my client Kids Card who are launching a fabulous new childrens’ entertainment program.
(Click for larger version)
So in our media kit we included the trusty media release as well as a personalised letter and better yet, we gave each journalist free membership to the Kids Card program for a year and printed their name on their very own card – how’s that for personalisation!
So next time you’re contacting journalists, try to think of ways in which to personalise your approach.
And I’ll keep you posted on our levels of success with this campaign.
Yours in publicity
A Publicity Queen announcment…
One of Camberwell junction’s most famous shops, The Chocolate Box re-opened this week having been given its sixth facelift during its 48 years of continuous service.
Established as a single shopfront by Czechoslovakian and German immigrants Richard and Rose Adler, The Chocolate Box’s significance has grown steadily over time and is now an icon having served three generations of local families and shoppers.
The new-look flagship store in Burke Road features more than 2000 different chocolate and sweet products in its range.
According to Marion Adler Bishop, daughter of the original owners and now co-owner with her brother Gary Adler, The Chocolate Box has an embedded place in Camberwell’s retail history and the staff is looking forward to reacquainting themselves with the locals after a 12-week absence.
“Our Camberwell store manager, Ms Kay Thurston has been with us for more than 20 years and she knows many of the customers by name as well as their favourite chocolate indulgences,” said Ms Adler Bishop.
“That’s all part of our history at Camberwell, we’ve been there for so long that we’re actually part of the community,” she said.
The Chocolate Box has eight stores in and around Melbourne – two in Collins Street in the CBD, two at the Melbourne Airport and one each at Crown Casino, Eastland and Malvern as well as the flagship store at Camberwell.
Ends.
For more information:
Sally Romano
0438 122 340
