Archive for Publicity Tips
{ October 8, 2009 @ 10:46 am }
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{ Great Links, Marketing, PR Marketing, Public Relations, Publicity, Publicity Tips, Resources, Small Business }
{ Tags: Business start up awards, SmartCompany Crown Lager Business Start-Up Awards 2009 }
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The SmartCompany Crown Lager Business Start-Up Awards 2009 have one aim – to unearth Australia’s most exciting, new and innovative businesses.
So if your business is starting out and is between one and four years-old then don’t hold back, it’s time to build tomorrow’s brands and make an impact within your industry!
The awards are divided into five major categories which include Crown Lager – Start Something Special Award (overall winner), Best Start-Up Product, Best Start-Up Idea, Green Start-Up and People’s Choice Start-Up.
An award program like this is a great PR opportunity and according to SmartCompany it will raise your profile and attract media interest in your business.
Entries close on October 20th 2009, so be quick and enter now!
Wishing you luck,
Yours in PR
{ September 24, 2009 @ 1:58 pm }
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{ Great Links, Interviews, Media Clips, PR Marketing, Public Relations, Publicity, Publicity Tips, Resources, Small Business }
{ Tags: PR, Publicity, Richard Branson }
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We found this video on youtube with Virgin CEO Richard Branson talking about the importance of good PR to help grow and build the reputation of your business.
Check out the video here.
Yours in PR
{ September 7, 2009 @ 12:00 pm }
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{ PR Marketing, Public Relations, Publicity, Publicity Tips, Resources }
{ Tags: product promotion, The South Western Times }
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The South Western Times is a newspaper which is distributed to almost all schools in the South West Australia region.
The Youth Express section in the newspaper is calling for products to be reviewed or prizes to giveaway. Again, this is a great promotional opportunity if your business has a product they would like to promote.
All products need to be suitable for children or youth and all prize giveaways will be exchanged for a write-up in the newspaper.
If you have a product in mind, contact Daniela Cooper on 9780 0849 or email youthexpress @ swtimes.com.au
Yours in PR
{ September 3, 2009 @ 3:30 pm }
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{ Great Links, Marketing, PR Marketing, Public Relations, Publicity, Publicity Tips, Resources }
{ Tags: Prize giveaways, The Jono & Dano Show }
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The Jono & Dano Radio Show, which is aired on 36 stations around Australia has a segment each day called ‘Top Call’, which rewards their favourite caller of the day.
The radio show is now calling for prize giveaways. This can be a great promotional opportunity if your business has a product they want to promote.
Products need to be valued over $100 and the prize will usually receive 2-3 credit lines per day on The Jono & Dano Show.
Previous prizes have included Dr Phil tickets, $200 electric toothbrushes, gourmet hampers and DVD hampers.
If you’re interested contact Elle Conwell from The Jono & Dano Show on 0419 619 118
Yours in PR
{ August 6, 2009 @ 10:44 am }
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{ Great Links, Marketing, PR Marketing, Publicity, Publicity Tips, Resources, Small Business }
{ Tags: BRW Fast 100, medium business, small businesses }
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Is your company innovative? Smart? Or growing faster than you ever imagined? Then we’ve found an opportunity which will recognise all your hard work.
BRW Fast 100 is an annual ranking of Australia’s fastest-growing small and medium businesses. So what does it take to be considered? Your company must have;
- Recorded a turnover of more than $500,000 in 2005-06
- Achieved a higher turnover in 2008-09 than in 2007-08
- Fewer than 200 full and part-time employees
- Not be a subsidiary of an Australian or overseas-owned company
- Not derive more than 50 per cent of revenue from a single client
For more information on the BRW Fast 100 for 2009 visit the website, where the application form can be downloaded or email Jane Lindhe, jlindhe @ brw.fairfax.com.au
Entries close on Friday 14 August, so be quick!
Yours in PR
{ July 10, 2009 @ 12:00 pm }
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{ Great Links, Interviews, PR Marketing, Public Relations, Publicity, Publicity Tips, Resources }
{ Tags: Grabbing journalist's attention, how to grab attention, Journalists, media }
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How do you grab a journalist’s attention? Do you like to send samples or gifts, or do you like offering exclusives?
At Maximise The Media discussion in Sydney on Tuesday night, executive producer of 2GB’s Ray Hadley Morning Program, Sophie Onikul said journo’s love anything free and that food and concert tickets stand out from the 80 – 90 press releases she receives daily.
“You guys think we have an awesome life, we really don’t, so send us stuff,” she said.
However, the executive producer of Nine’s Morning’s with Kerri-Anne said, “we’ll take your flowers, we’ll let you take us to dinner and then we’ll break your heart.”
On the other hand, the editor of Harper’s Bazaar magazine, Edwina McCann said building a relationship with the journalist and offering them exclusives will be most beneficial to the publicist.
To read the full story visit 
We often recommend to clients to send product samples and appealing media kits to journalists for a number of reasons.
Firstly, you get cut-through and your information immediately becomes experiential because the journalist sees and touches your wares.
Secondly (also important), it demonstrates your commercial generosity to the journalists, from whom after all, you are seeking coverage.
However, don’t go overboard with the gifts…
Yours in PR
{ July 8, 2009 @ 3:04 pm }
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{ Great Links, Public Relations, Publicity, Publicity Tips, Resources, Small Business }
{ Tags: Smart Company, Smart Company Awards 2009 }
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The Smart Company 2009 awards have just opened, so get your entry in!
There are five major categories which include The Top Website Award, The Top Exporter Award, The Top Franchise Award, The Fastest Growth Award and The Most Outstanding Entrepreneur Award. All companies which enter The Smart Company 2009 awards and meet the specific criteria will be considered for all major awards which are relevant to their business.
An award program like this is a great PR opportunity and according to The Smart Company, will raise your profile and attract a range of press and radio coverage.
Entries close on the 3rd August 2009, successful applicants will be notified by the 13th of August and the official awards ceremony will be held on the 17th of September.
Wishing you the best of royal luck!
Yours in PR
{ June 18, 2009 @ 11:44 am }
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{ Internet Publicity, Interviews, Marketing, Media Clips, PR Marketing, Public Relations, Publicity, Publicity Queen's Blog, Publicity Tips, Resources, Small Business }
{ Tags: Issue one Queentessentials, Publicity Queen blog, Queentessentials }
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It’s finally here! Welcome, Queentessentials – our monthly newsletter. It’s just been sent and should be hitting your inbox now.
Each issue will have a theme and will include different interviews with journalists, a range of PR tips, client of the month and various business stories.
Our first newsletter is themed around new businesses, so we have crafted a range of material which will include PR and business info for people who have a start-up business or are thinking about starting one.
This issue features an interview with Jen Bishop, Editor of Dynamic Business magazine giving us her secrets for success in start-up businesses. We have also included PR tips for your start-up business, client of the month – Australia’s Biggest Bookgroup and useful business stories, plus more.
So if you haven’t yet signed up for our Queentessentials newsletter, then quickly head to our sign up page at – http://www.publicityqueen.com.au/resources/pr_tips/newsletter
Yours in PR
{ March 27, 2009 @ 4:34 pm }
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{ PR Marketing, Public Relations, Publicity Tips, Small Business }
{ Tags: media coverage, media guarantee, Publicity Queen }
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Publicity Queen has recently introduced a media guarantee for clients and it seems to be causing more than its fair share of consternation in PR land!
We say, that if we don’t secure media coverage for a client in newspapers, magazines, television or radio within three months of being engaged, we will work for free until we do.
It seems that many of my PR colleagues are ‘loathe’ to do the same but I argue, why not stand behind the value you offer?
To follow the debate, click on the two logos below…
Dynamic Business
Mumbrella
You can read what my colleagues are saying, as clients, what do you think?
{ March 4, 2009 @ 10:57 am }
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{ Press Release, Publicity, Publicity Tips, Small Business }
{ Tags: How to write a press release, Press Release }
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Our hero, Humpty Dumpty
After the media frenzy caused by his fall off the wall, Humpty Dumpty is now a household name. Our hero did get patched up after all, and went on to have a successful career as a PR coach. We’ve recruited him as a guest blogger at Publicity Queen to show you how to write an egg-cellent press release. Writing a winner every time isn’t easy but the formula is as simple as ABC.
The Facts:
Humpty Dumpty sat on a wall
Humpty Dumpty had a great fall
All the king’s horses and all the king’s men
Couldn’t put Humpty together again
Along came the children with brushes and glue
And put him together as good as new
The Categories
WHO: Humpty Dumpty
WHAT: Children put him together as good as new
WHEN: He sat on the wall and had a great fall
WHERE: In the garden
WHY: All the king’s horses and all the king’s men couldn’t put Humpty together again
HOW: With brushes and glue
The Press Release
HUMPTY DUMPED BY KING’S MEN
Larger than life nursery rhyme character Humpty Dumpty was put together with brushes and glue earlier today when all the king’s horses and all the king’s men were unable to render him the necessary medical assistance.
Suffering major cuts, bruises and cracks from having a great fall, Humpty was expertly put together as good as new by a group of children who came along at just the right time.
According to a proud parent of one of the children…
Many thanks to Humpty for imparting his trade secrets and for sharing with us his harrowing story. Happy press releasing, and remember: the King may have failed, but the Queen’s always got your back.
Yours in PR
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