Archive for Small Business
{ October 8, 2009 @ 10:46 am }
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{ Great Links, Marketing, PR Marketing, Public Relations, Publicity, Publicity Tips, Resources, Small Business }
{ Tags: Business start up awards, SmartCompany Crown Lager Business Start-Up Awards 2009 }
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The SmartCompany Crown Lager Business Start-Up Awards 2009 have one aim – to unearth Australia’s most exciting, new and innovative businesses.
So if your business is starting out and is between one and four years-old then don’t hold back, it’s time to build tomorrow’s brands and make an impact within your industry!
The awards are divided into five major categories which include Crown Lager – Start Something Special Award (overall winner), Best Start-Up Product, Best Start-Up Idea, Green Start-Up and People’s Choice Start-Up.
An award program like this is a great PR opportunity and according to SmartCompany it will raise your profile and attract media interest in your business.
Entries close on October 20th 2009, so be quick and enter now!
Wishing you luck,
Yours in PR
{ September 24, 2009 @ 1:58 pm }
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{ Great Links, Interviews, Media Clips, PR Marketing, Public Relations, Publicity, Publicity Tips, Resources, Small Business }
{ Tags: PR, Publicity, Richard Branson }
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We found this video on youtube with Virgin CEO Richard Branson talking about the importance of good PR to help grow and build the reputation of your business.
Check out the video here.
Yours in PR
{ August 6, 2009 @ 10:44 am }
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{ Great Links, Marketing, PR Marketing, Publicity, Publicity Tips, Resources, Small Business }
{ Tags: BRW Fast 100, medium business, small businesses }
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Is your company innovative? Smart? Or growing faster than you ever imagined? Then we’ve found an opportunity which will recognise all your hard work.
BRW Fast 100 is an annual ranking of Australia’s fastest-growing small and medium businesses. So what does it take to be considered? Your company must have;
- Recorded a turnover of more than $500,000 in 2005-06
- Achieved a higher turnover in 2008-09 than in 2007-08
- Fewer than 200 full and part-time employees
- Not be a subsidiary of an Australian or overseas-owned company
- Not derive more than 50 per cent of revenue from a single client
For more information on the BRW Fast 100 for 2009 visit the website, where the application form can be downloaded or email Jane Lindhe, jlindhe @ brw.fairfax.com.au
Entries close on Friday 14 August, so be quick!
Yours in PR
{ August 3, 2009 @ 9:00 am }
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{ Great Links, Marketing, PR Marketing, Public Relations, Publicity, Publicity Events, Resources, Small Business }
{ Tags: Business Connect, business success, execution, Fortune Small Business, Go for Growth, growth strategies, Mastering the Rockefeller Habits, Small Business Magazine, strategies, Verne Harnish }
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The expert of fast growth companies, Verne Harnish is touring Australia again!
Those of you who haven’t heard of the legendary Verne Harnish, here is a quick background on the man himself.
- Verne was named one of the Top Ten Minds in small business by Fortune Small Business
- Author of Mastering the Rockefeller Habits
- Founder and CEO of Gazelle’s Inc
- Contributing Editor and writer for Small Business Magazine
- Founder of the world-renowned Young Entrepreneurs’ Organisation (YEO)
- Over 24 years experience educating entrepreneurs
This Verne Harnish event will be centred on business growth strategies and execution. So, bring your management team or work colleagues along!
To book go to Business Connect. We have arranged a special deal for Publicity Queen Blog followers to receive a $100 discount off this event if you register and pay before 7 August 2009. Simply enter the promotional code PQ09 when booking.

Yours in PR
{ July 8, 2009 @ 3:04 pm }
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{ Great Links, Public Relations, Publicity, Publicity Tips, Resources, Small Business }
{ Tags: Smart Company, Smart Company Awards 2009 }
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The Smart Company 2009 awards have just opened, so get your entry in!
There are five major categories which include The Top Website Award, The Top Exporter Award, The Top Franchise Award, The Fastest Growth Award and The Most Outstanding Entrepreneur Award. All companies which enter The Smart Company 2009 awards and meet the specific criteria will be considered for all major awards which are relevant to their business.
An award program like this is a great PR opportunity and according to The Smart Company, will raise your profile and attract a range of press and radio coverage.
Entries close on the 3rd August 2009, successful applicants will be notified by the 13th of August and the official awards ceremony will be held on the 17th of September.
Wishing you the best of royal luck!

Yours in PR
{ June 25, 2009 @ 12:10 pm }
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{ Great Links, Internet Publicity, Marketing, PR Marketing, Public Relations, Publicity, Resources, Small Business }
{ Tags: AMEE Easy Software, Herald Sun, Matthew Meath }
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I just received an email which I wanted to share with you all – it’s from one of our clients, the Director of AMEE Easy Software, Matthew Meath. Take a look at the powerful impact of PR!
Hi Ladies,
I just wanted to share some news with you. We’ve recently had a new client come on board! In the initial interview she had a whole stack of information on us, most of which was printed from our website. However, one of the papers caught my attention and it was the article on us from the coverage out of the Herald Sun. It was good to see the article impacted her in some way. Thank you!

Yours in PR
{ June 18, 2009 @ 11:44 am }
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{ Internet Publicity, Interviews, Marketing, Media Clips, PR Marketing, Public Relations, Publicity, Publicity Queen's Blog, Publicity Tips, Resources, Small Business }
{ Tags: Issue one Queentessentials, Publicity Queen blog, Queentessentials }
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It’s finally here! Welcome, Queentessentials – our monthly newsletter. It’s just been sent and should be hitting your inbox now.
Each issue will have a theme and will include different interviews with journalists, a range of PR tips, client of the month and various business stories.
Our first newsletter is themed around new businesses, so we have crafted a range of material which will include PR and business info for people who have a start-up business or are thinking about starting one.
This issue features an interview with Jen Bishop, Editor of Dynamic Business magazine giving us her secrets for success in start-up businesses. We have also included PR tips for your start-up business, client of the month – Australia’s Biggest Bookgroup and useful business stories, plus more.
So if you haven’t yet signed up for our Queentessentials newsletter, then quickly head to our sign up page at – http://www.publicityqueen.com.au/resources/pr_tips/newsletter

Yours in PR
{ May 14, 2009 @ 10:52 am }
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{ Marketing, PR Marketing, Public Relations, Publicity, Publicity Events, Resources, Small Business }
{ Tags: 2009 Women in Business Awards, The Queensland Business Review }
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The Queensland Business Review has opened the 2009 Women in Business Awards Program, so it’s time to get your applications in ladies!
An awards program like this is a great PR opportunity which should not be passed up. The judges are looking for leading ladies in 11 different categories who shine within their occupation. This is the fourth year running of the awards program and the calibre of entrants continues to impress.
So if you are a businesswoman at the cutting edge of entrepreneurship and innovation, then why not use this opportunity to get the name of YOUR business out there!?
Nominations will be accepted until July 17 and the finalists will be announced on July 31.
Yours in PR
{ March 27, 2009 @ 4:34 pm }
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{ PR Marketing, Public Relations, Publicity Tips, Small Business }
{ Tags: media coverage, media guarantee, Publicity Queen }
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Publicity Queen has recently introduced a media guarantee for clients and it seems to be causing more than its fair share of consternation in PR land!
We say, that if we don’t secure media coverage for a client in newspapers, magazines, television or radio within three months of being engaged, we will work for free until we do.
It seems that many of my PR colleagues are ‘loathe’ to do the same but I argue, why not stand behind the value you offer?
To follow the debate, click on the two logos below…

Dynamic Business

Mumbrella
You can read what my colleagues are saying, as clients, what do you think?

{ March 4, 2009 @ 10:57 am }
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{ Press Release, Publicity, Publicity Tips, Small Business }
{ Tags: How to write a press release, Press Release }
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Our hero, Humpty Dumpty
After the media frenzy caused by his fall off the wall, Humpty Dumpty is now a household name. Our hero did get patched up after all, and went on to have a successful career as a PR coach. We’ve recruited him as a guest blogger at Publicity Queen to show you how to write an egg-cellent press release. Writing a winner every time isn’t easy but the formula is as simple as ABC.
The Facts:
Humpty Dumpty sat on a wall
Humpty Dumpty had a great fall
All the king’s horses and all the king’s men
Couldn’t put Humpty together again
Along came the children with brushes and glue
And put him together as good as new
The Categories
WHO: Humpty Dumpty
WHAT: Children put him together as good as new
WHEN: He sat on the wall and had a great fall
WHERE: In the garden
WHY: All the king’s horses and all the king’s men couldn’t put Humpty together again
HOW: With brushes and glue
The Press Release
HUMPTY DUMPED BY KING’S MEN
Larger than life nursery rhyme character Humpty Dumpty was put together with brushes and glue earlier today when all the king’s horses and all the king’s men were unable to render him the necessary medical assistance.
Suffering major cuts, bruises and cracks from having a great fall, Humpty was expertly put together as good as new by a group of children who came along at just the right time.
According to a proud parent of one of the children…
Many thanks to Humpty for imparting his trade secrets and for sharing with us his harrowing story. Happy press releasing, and remember: the King may have failed, but the Queen’s always got your back.

Yours in PR
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