Posts Tagged ‘Google’

How To Add Your Business on Google+


The encroachment of social media into the world of business seems never-ending.  We are now on Twitter, we are all connecting via Linked In, and those of us who specialise in B2C are getting results on Facebook.  It seems the folks at Google have decided that their experiment with the social side of Google+ has worked and have expanded their brand to Google+ For Business.

Initially there were some concerns in both the tech and business community about whether or not another social media channel was viable (or even desirable?) but it seems the experiment has worked.  Even my social media marketing guru David Meerman Scott have it his reluctant thumbs up.

So, the question is, how do you develop a presence for your business on Google+?

Here’s where the helpful folk at Skipser have done the hard work for you.  Click here to read their easily digestable instructions on how to bring you business to the Google+ table.

As with Linked In and other platforms of this kind, if it is to be taken seriously and used to good effect, you do need to devote resources to building your presence and adding both people and organisations to your ‘circles’, but is it worthwhile.  In a word, yes.  Its value is both intrinsic and explicit – if it assists you in finding just one sales lead, it will pay for itself, and the intrinsic value rests in that if you pride your business on being edgy, innovative and forward thinking, you can’t afford NOT to be there.

I look forward to building our Google+ presence, and please feel free to add me to your circles!

Yours in PR,

 

 

To Plus or Not to Google+


In the Meet the Media segment of our e-magazine, Queentessentials, the lovely Amanda Bachmann, Producer at Sunrise on the Seven Network posed an interesting question about Google+  She pondered aloud, wondering who was on there, and what was its potential.

This is reflective of many water-cooler conversations, not just at Seven, or in the media, but around the country and around the world.

David Meerman Scott wrote that he didn’t want to like it, but as he is with every new and cutting edge form of media and internet connectivity, he is on board.

Part of the difficulty is, I think, that these new platforms are being produced at a rate that is faster than most of us (er, ahem… should I say I) can possibly absorb or come to terms with.  We have only just got to grips with Facebook, Twitter, LinkedIn and now there’s a new kid on the block.

So, how is Google+ different, and what is its functionality and capability?

Some feel that it’s got nothing on Facebook.

Although, it is early days, but I think the strategy with this was for Google to introduce a rival for Facebook but one that offers additional features, particularly those that allow us all to segment our social activity into spheres (circles, actually) that need not necessarily intersect. Anyone guilty of ‘oversharing’ pictures of a night out, which have been met with bemusement by our elderly relatives or even our children, can relate.

So the key elements, in a nutshell, are…

Circles:  As mentioned above, ‘circles’ are about sharing information with key groups of people. You can create circles of people meaning that your work colleagues do not have to hear about Saturday night’s escapades!

Hangouts: Video conferencing for friends, like Skype video calling, but more advanced.

Instant upload: Photo uploads and videos upload automatically from your phone to a private area in Google +.

Sparks: Sparks is a way of getting snippets information on the things that you like. You type in ‘fashion’, ‘music’, ‘food’ and related blogs, stories, news features pop up. Like Wikipedia search but more intuitive.

Huddle: Huddle is a way you to instant message groups of people all at once – the conversation will be seen by all.

So, to sum up, the jury is still out about Google+ but for now, I feel it is worth accepting an invitation and trying it out, if nothing else.

Publicity QueenYours in PR,

Employers vs Facebook. Privacy Breach or Reputation Protection?


There has been a great deal of media reporting lately about employers using Facebook as a method for monitoring their online reputation, and also for monitoring both the activities and the comments of their employees.

Given that so many of use Facebook every day to update our mood, our movements, our likes and dislikes, and given that this information is highly public, this is a real case of ‘user beware’ in an online environment where there are few guidelines and many potentially serious pitfalls.

Recently I have heard of many people who have indulged in the great Australian national sport of taking a ‘sickie’, only to then access their own Facebook profile to let the world know what they were REALLY doing with their time off.  Many employees have discovered, to their peril, just how seriously employers take any criticism about them personally or about their businesses uploaded by employees onto Facebook.  It also has been used as a tool to monitor just how much of work time employees spend on social media such as Facebook, Twitter and other social networking sites, when they should be actually working.  This is assuming,  of course, that using social media is not an actual part of their daily job description, which is becoming more common, and this new development causes additional layers of complexity.

This is a growing problem for employers and managers in Australia, when you consider that, according to research done by Neilsen:

  • Australians spend an average of six hours and 52 minutes per month on social media sites, the largest time allocation of any country in the world;
  • The reach of social media in Australia is also large, with Nielsen estimating a unique reach of 9.9m Australians per month;
  • The use of social media was by far the most popular preoccupation of people’s online time, far ahead of instant messaging and computer gaming; and
  • The rapid global growth of social media, which between 2008 and 2009 had increased at the rate of 82% in just one year.

You can read more of the fascinating findings of this report here

All of this does raise serious questions about where exactly is the fine line drawn between an employer’s right to defend their own personal reputation and that of their company, and the right of employees to freedom of expression and to the preservation of their personal information.  One thing you can be sure of is that most, if not all employers these days will ‘Google’ you as part of their vetting and shortlisting process while drawing up a shortlist of applicants to be interviewed.

Like most tricky questions, there are no easy answers, and as has happened many times throughout history, the development and implementation of the technology has happened far too quickly for our legal and regulatory framework to keep up.

In the meantime, perhaps it is worthwhile following the advice of a friend of mine, who found the best filter for her own use of Facebook was to ‘friend’ older members of her family, like Aunts and Uncles, and if it wasn’t fit for them to read, then it was not appropriate to upload it.  And once you upload something,  try as you might, that is a bell that cannot be ‘unrung’.  Food for thought.

Yours in PR,

Google 10 Steps – SME marketing tools

Well I’d heard of the ’12 Steps’ before, and now Google has come along with 10!

10 Steps

10 Steps

Released exclusively through Australian Anthill magazine, Google has developed an online marketing tool for SMEs which is being tested in the Australian market – we certainly are the lucky country!

I’ve had a quick look through it and even though there is some slant toward developing an Adwords campaign (they could hardly resist could they?) there is value in the 10 Steps for small businesses who want to clarify their online position and goals.

As is my want to carry on about the importance of online publicity, this free tool will help you develop your online presence and priorities and the importance of driving your ‘findability’ – and basically that’s what you want and in broad brush terms, that’s my definition of online publicity – getting yourself FOUND.

So go check it out and do the exercise – I’d be interested to get your feedback…

Yours in PR

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