SMEs and Publicity in Australia

Two articles on PR in Australia’s press in one week – how fantastic!!!

Here’s a snippet of what Thursday’s The Australian Financial Review said…

“Australian companies spend more than $700 million a year on outsourced public relations services, but few of these firms are small and medium-sized enterprises.” (which is exactly what I suggested in the last post!)

…”SMEs would rarely engage a consultancy..”

“Most are not able to garner regular press attention because of their size, unless they’re in a really focused niche, are rapidly growing, or have a significant project they need help with” (I royally disagree with this as someone who specialises in getting media coverage for SMEs – it’s just that the PR and media industries have never be set-up to support them!!!!)

“…Australia’s industry has always been charactersied by boutique, industry-specific agencies.” (and then along came Publicity Queen!)

Publicity Queen   Yours in publicity


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