Get Online with Online Publicity

Getting publicity online is an increasingly important avenue for exposure so I want to give you a look at a very clever strategy of one of my clients.

Perhaps it’s something you could do in your business – take a look at this…

Superior Steel Screens (Australia’s leading producer of Colorbond® architectural products that provide innovative shade, screen, privacy and security solutions to residential, commercial and industrial properties) has found that getting publicity on particular internet sites and in their e-newsletters has immediate impact on customer inquiry levels.

So, on behalf of Superior Steel Screens, we are now writing regular news releases to submit to these sites and I want to show you our first ‘hit’…

Here’s the news release… (click on pic for larger version)

Superior Steel Screens News Release

And the results… we’ve just received the first publicity piece and Superior Steel Screen’s article was sent directly to the inbox of 8,000 architects, designers, builders, developers, engineers, merchants and key decision makers through Spec-Net‘s Weekly Lounge e-newsletter as well as being featured on the website.

Is this something you could do?

Here are three key advantages of website and e-newsletter publicity:

  • Fast turnaround time – your publicity can be online within hours/days
  • More eyeball space – because the sites don’t have the production & publising costs associated with press, they can often give you more editorial space
  • Verbatim copy – the copy you submit is often published in its entirety

In fact, here’s another example that a client has just sent me while writing this post!

I do some work for Busy Mothers (I’ve blogged about them before) and this coverage on What’s New TV is sensational publicity that again is our copy verbatim! Gotta love that!

Busy Mothers on What's New TV

Publicity Queen Yours in online publicity


1 Comment »

  1. Hi,

    interesting read there thanks for the tips….

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