Tuesdays Are Great for Publicity!

Did you know that according to some research, Tuesday mornings are the best time to send through emails to people because of the increased open rate???

So why not approach journalists on Tuesday mornings? It makes perfect sense…

I’m not sure of the science behind the research but my guess is:

  • Mondays – people are recovering from the weekend somewhat sluggishly
  • Tuesdays – people are getting on top of things and are feeling energetically virtuous
  • Wednesdays – the week is wearing a little thin even though the official mid-point is not until 12.30pm
  • Thursday – ever so humdrum day with meetings, reports, blah, blah, blah
  • Fridays – planning for the weekend has begun!

Hope this helps!

Publicity Queen Yours in publicity

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