Personalised Content in New Media

I have to say that working in a publicity agency as a publicist who’s completely fascinated by the power of the internet and the way that affects how businesses communicate with their target audiences, each day gets more and more exciting with each new development!

Have a look at this…

With the glorious developments of ‘Web 2.0’ readers can now customise content of magazines!!!  How incredibly powerful is that!  Here’s an example of a music mag in which readers select the content they want to receive….

Idiomag in Springwise 

What does that mean for publicity? You need to move with the times and send your news online!

Publicity Queen   Yours in publicity

PS. Thanks to Springwise for the original info – subscribe to their fabbo newsletter… Springwise Newsletter

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