New Media PR Opportunities

Here’s a great tip (even if I do say so myself!)…

Keep an eye out for new publications and programs and send them relevant (I want to stress relevant here!) information about your business.

Why?… because at that start-up stage, these new media outlets don’t necessarily have well-established news sources and will be focussing on providing new and interesting content so as to differentiate their product in the market- which means, they’re often much more open to PR approaches.

Just make sure that you spend time considering your angle particular to the media outlet and this is important for two reasons: 1. the editor/journalist will know that you’ve tailored it distinctly for them and 2. this will dramatically increase the likelihood of you getting coverage.

This is a sensational opportunity to establish a great working relationship within the media.

So your homework… keep particular track of magazines and new titles – there are always new opportunities out there for you.

Publicity Queen Yours in PR

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1 Comment »

  1. Great Tip, It deserves a second post. How to keep track of new publications?
    What are the best internet tools available to track it up?
    Great Post though!
    All athe best
    Lucio Ribeiro


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