How to Write a Press Release

Our hero, Humpty Dumpty

Our hero, Humpty Dumpty

After the media frenzy caused by his fall off the wall, Humpty Dumpty is now a household name. Our hero did get patched up after all, and went on to have a successful career as a PR coach. We’ve recruited him as a guest blogger at Publicity Queen to show you how to write an egg-cellent press release. Writing a winner every time isn’t easy but the formula is as simple as ABC.

The Facts:

Humpty Dumpty sat on a wall
Humpty Dumpty had a great fall
All the king’s horses and all the king’s men
Couldn’t put Humpty together again
Along came the children with brushes and glue
And put him together as good as new

The Categories

WHO: Humpty Dumpty
WHAT: Children put him together as good as new
WHEN: He sat on the wall and had a great fall
WHERE: In the garden
WHY: All the king’s horses and all the king’s men couldn’t put Humpty together again
HOW: With brushes and glue

The Press Release

HUMPTY DUMPED BY KING’S MEN

Larger than life nursery rhyme character Humpty Dumpty was put together with brushes and glue earlier today when all the king’s horses and all the king’s men were unable to render him the necessary medical assistance.

Suffering major cuts, bruises and cracks from having a great fall, Humpty was expertly put together as good as new by a group of children who came along at just the right time.

According to a proud parent of one of the children…

Many thanks to Humpty for imparting his trade secrets and for sharing with us his harrowing story. Happy press releasing, and remember: the King may have failed, but the Queen’s always got your back.

Publicity Queen

Yours in PR

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1 Comment »

  1. […] Publicity Queen, on how to turn a nursery rhyme into a press release: “Larger than life nursery rhyme […]


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