Archive for May, 2009

A Pearl of Wisdom from Jim Collins

Renowned Jim Collins, author of Built to Last and Good to Great, was interviewed for the New York Times recently and explained what he looks for when hiring students to help out with his book projects.

Jim CollinsWhen he is going through the interview process he looks for people with four specific traits; smart, curious, willing to death-march (“there has to be something in their background that indicates that they just will die before they would fail to complete something to perfection”) and spark of irreverence (“because it’s in that fertile conversation of disagreement where the best ideas come, or at least the best ideas get tested”).

These four traits reflect the types of businesses we love to work with as a PR company and who the media love too. Maybe they will be helpful for your business and its growth trajectory too…

To read the full article head to the New York Times website;

NY Times

Publicity Queen

Yours in PR

Under the Tourism and Hospitality Umbrella

thUMBRELLA is a new, informative website about the tourism and hospitality industry in Australia and New Zealand.

thUMBRELLA logoThis website is a fantastic media outlet, for those of you in the tourism and hospitality industries, so if you have any news, send your media releases to the thUMBRELLA news desk at – martin @ or head to their website at and sign up for one of their newsletters.

Publicity Queen

Yours in PR

2009 Women in Business Awards

The Queensland Business Review has opened the 2009 Women in Business Awards Program, so it’s time to get your applications in ladies!

QBR's Women in Business AwardsAn awards program like this is a great PR opportunity which should not be passed up. The judges are looking for leading ladies in 11 different categories who shine within their occupation. This is the fourth year running of the awards program and the calibre of entrants continues to impress.

So if you are a businesswoman at the cutting edge of entrepreneurship and innovation, then why not use this opportunity to get the name of YOUR business out there!?

Nominations will be accepted until July 17 and the finalists will be announced on July 31.

Publicity QueenYours in PR

PR Opportunity with Purse-Poised Mums

With Australians boasting the highest magazine consumption per capita in the world, it’s no surprise to hear of an extension to the fabulously successful ‘SHOP Til You Drop’ family.

SHOP Til You Drop

The new magazine is for parents who love shopping for their kids and is the only one aimed at parents with children aged between seven and twelve.

So for those of you with products and services best suited to these purse-poised Mums, put this new title on your target media lists.

The girls who manage SHOP Til You Drop editorial are very good and I’m sure if you email them at shopextension at and ask to be added to their feature call-out list, they’ll be very obliging.

Publicity QueenYours in PR

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