A Pearl of Wisdom from Jim Collins

Renowned Jim Collins, author of Built to Last and Good to Great, was interviewed for the New York Times recently and explained what he looks for when hiring students to help out with his book projects.

Jim CollinsWhen he is going through the interview process he looks for people with four specific traits; smart, curious, willing to death-march (“there has to be something in their background that indicates that they just will die before they would fail to complete something to perfection”) and spark of irreverence (“because it’s in that fertile conversation of disagreement where the best ideas come, or at least the best ideas get tested”).

These four traits reflect the types of businesses we love to work with as a PR company and who the media love too. Maybe they will be helpful for your business and its growth trajectory too…

To read the full article head to the New York Times website;

NY Times

Publicity Queen

Yours in PR


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