Growth Mentors


Here at Publicity Queen we have just held another of our monthly Advisory Board meetings, and to reinforce some advice from a previous blogpost on Advisory Boards:  I stumbled across a great resource recently from the Australian Institute for Company Directors entitled “SME Business Owners/Directors: The benefits of an advisory board – mentoring for growth”.

This new publication from AICD gives stellar advice for small to medium sized enterprises about harnessing the power of an advisory board, that can: “provide the strategic advice and complementary skills required to take your small or medium business to the next level.”  Quite.

This report provides crucial information on why companies can benefit from choosing an Advisory Board, how to go about choosing them, and how to harness their collective expertise to help grow your business.

I won’t reproduce the report here, but they have spelled out the potential benefits of having an Advisory Board which I will repeat for you here…

Benefits include:

  • Draw on the skills and knowledge of directors/advisors who have practical experience in growing a business
  • Enhance the company’s reputation and credibility in the marketplace
  • Increase consumer and investor confidence
  • Attract superior employees by demonstrating a commitment to company growth
  • Create a potential source of members for the ‘main’ board as the company grows
  • Test the quality of “outsider” contributions to the business (for family companies)

I encourage you all to get a copy of this free report, and implement this GOLDEN growth strategy for your business.

Publicity Queen

Yours in PR


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