Define Watches – Looking Smart with Heart

With the Queensland floodwaters now subsided, and the clean-up well underway, I have been incredibly impressed by the big-hearted and generous spirit of many businesses, the compassion they have shown to their customers and their spirit of generosity.  Previously in this blog I have written about how corporate compassion can give businesses a great PR boost, while imparting that warm fuzzy personal glow that comes from helping others.  With this in mind today I would like to give a shout-out to good friends, Define Watches.

Publicity Queen was engaged to launch Define Watches onto the Australian market back in 2008 and we were delighted to generate some stellar media coverage for them.  Since then Define Watches have gone from strength to strength, and are now recognised as one of Australia’s premier specialty watch importers.

From this position of strength, Define Watches has decided to give back to the city that has supported them, in getting behind the Queensland Premier’s Disaster Relief Appeal, and we at Publicity Queen are pleased to be able to support their corporate generosity.

Define Watches held an online auction of their stylish and unique timepieces via their website at that concluded on Sunday 27th February. The total retail value of the watches available for sale at the auction was in excess of $25,000 and all proceeds will be directly donated to the Premier’s Disaster Relief Appeal.

My sincere congratulations to Peter and Lydia of  Define Watches, and I encourage all of our friends, clients and partners to support this worthy cause.

Publicity QueenYours in PR

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