It’s Never Too Late To Restore Your Online Reputation: Fertik

Benjamin Franklin once wrote that: ““It takes many good deeds to build a good reputation, and only one bad one to lose it”, and in our online and digital age, that one ‘act’ can be something very small indeed.  It can be something as simple as uploading an ‘interesting’ photo from your University days or from a particularly boisterous Christmas party.  Worse, that one small act may not even be committed by you.

There are a great many smart folks who thrive on the challenge of attacking and undermining the online reputation of others.  Sometimes it is for political reasons, sometimes they target individuals, or target what should be ‘high security’ websites, undermining their security, just to show that they can.

But what do you do after the fact, after your website has been hacked, after that photo that you would have preferred to remain private has been sent out into the web-o-sphere.  There is an assumption that once uploaded, those images are available online forever. So, can you put the genie back in the bottle?  Michael Fertik says YES!

Who is Michael Fertik, I hear you ask?  He is a webpreneur, innovator and founder of, a website that has become THE authority on both how to preserve and uphold your online reputation, and – importantly – what to do after it has come under attack from sources within or without.

Speaking from his home base in California, Michael said that once damage gas occurred, that far from being game over: “the truth is that if you know how to use technology, you can actually totally use technology to take control of your reputation again.”  This is crucial advice, as these days, when someone applies for a new job or seeks out a new business venture, 9 times out of 10 the first thing a potential employer or partner might do is ‘Google’ you, to see who you are on the web, and in particular to look for something incriminating.

If you would like to hear more about what Michael Fertik has to say about how to safeguard your online reputation, GOOD NEWS!  Michael will visit Australia in a few days to participate in the Global Leadership Forum, an exciting event that will feature the very latest thinking in business, entrepreneurship and innovation, and will also feature fellow web-guru Jeff Taylor, founder of as well as business tycoon and media heavyweight Martha Stewart, music industry legend Russell Simmons, and micro-loan innovator and Nobel Peace Prize winner Muhammad Yunus as well as screen legend and human rights activist George Clooney.

The Global Leadership Forum will be held in Sydney on Monday December 12, hosted by The Growth Faculty, and proudly supported by Publicity Queen.

For more information about the Global Leadership Forum, and to book tickets, click here.  For media enquiries about the Global Leadership Forum, including the six speakers who will appear at the event, contact Valerie MacIver:

Yours in PR


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