Are You Australia’s Entrepreneur of the Year?

Those of you who know me will know that I am all about working smart as well as working hard, and in the PR game, one of the most difficult goals to accomplish is to generate positive media buzz from a standing start.  This is particularly true when you are trying to generate coverage in an esteemed business journal such as BRW.

And this is where today’s free tip comes in – applying for business awards.  In particular today I am referring to the BRW Entrepreneur of the Year Awards for 2012, a process that is currently seeking entries, and which closes on Thursday 16 February 2012.

The benefits of applying for these kinds of awards are immense and multi-faceted.  Yes, there is a time and cost allocation that needs to be made in order to prepare your application, but the benefits in my view far outweigh the costs.

As I alluded to earlier the great thing about these kinds of awards is that it is a ready-made media opportunity – you already have the journalist’s attention, in fact they are trying to get to you so that they can attract the best candidates for the awards.  The groundwork is already done for you, and you don’t have to convince anyone to run the story for you.  Bonus!

And if successful, your business will be featured in the most highly respected business magazine in the country, one with a good international reputation as well as a solid online presence.  The benefits continue to flow, as even if you are not lucky enough to win an award, there is enormous kudos to be gained merely by being shortlisted or highly commended for an award, or being listed as a finalist.  As well as being published in an esteemed magazine, your business’ logo will appear alongside other award finalists, giving you instant proximity credibility.  Gotta love that!

And here’s my sneaky tip.  Even mentioning that your business has been nominated for an award like the BRW Entrepreneur of the Year gives you and your business a boost.  It doesn’t matter whether or not you were nominated by others, or nominated yourself – you are still a nominee.  Genius.

So get cracking, you have until 16th February 2012 to apply – it’s very much worth your while.  I will read the list of the winners (and the nominees… wink!) with interest.

Yours in PR



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