What PR People REALLY Do

One of the latest innovations in social media is the evolution of the meme.

What is a meme, I hear you ask? An official definition of a meme has been offered up as:  “an idea, behavior or style that spreads from person to person within a culture.”

A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena.

For the most part, especially recently, this has been done through the transmission of attachments to tweets and other messages via social media.

By far my favourite meme of this week (and it’s only Monday, so there are many memes still to be enjoyed this week) was produced by Edelman Australia, and is from the highly popular series “What I Do/What Other People Think I Do”, and appropriately enough, this one is What PR People Do, as created by the folks at Edelman Australia.

This meme has a real resonance for me, as it addresses what is a real disconnect between the reality of what PR people do (working hard for their clients, looking for story angles, convincing journalists to run stories, organising photoshoots, writing media releases) as opposed to what people must think we do, which is socialising, air-kissing and having coffees.

Okay, so the last one might be right, but the reality is far less glamorous than people might think, and while exciting and richly rewarding, is also a lot of hard work.

So would be interested in two things from you, our loyal readers, what are your favourite memes? And also, I would love to know what you think of the world of PR, and just what you actually do, if you are in PR, or what it is you think that we do. Your answers, I am sure, will make for fascinating reading.

Yours in PR


1 Comment »

  1. Emily Stehle, APR Said:

    I’ve always thought that PR is not a series of tasks…ultimately, we are opinion changers or influencers.

    My early background and training was in journalism and I only “learned about PR” when I had to study for professional accreditation. Attaining APR was a job requirement!

{ RSS feed for comments on this post} · { TrackBack URI }

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: