Posts Tagged ‘blogging’

Howzat! Publicity Queen’s Blog Scores Double Century

Good morning and welcome to the 200th blog entry of the Publicity Queen blog!  Although I am not overly sentimental, I thought this milestone was worth celebrating, and it prompted to me to ponder about blogging and its future.

At this opportune moment I thought I would reflect on the previous 200 entries, sharing my personal highlights with you all, which in a neat way also mark some major achievements for Publicity Queen and my dream team who have helped me along the way.

As many of you know I’m an early adopter-uptaker of technology, and right from the start my blog was noted as one of Australia’s pioneering marketing blogs.  It’s hard to imagine now a time when we weren’t all blogging, but like any new innovation there were many who questioned the longevity of this new communication medium.  Although Twitter and other message delivery systems have emerged, blogging isn’t going anywhere, as evidenced by the proliferation of authors writing in this medium, including those among you who have made it PAY (ka-CHING!).

You may well ask, why do I still blog? Is it valuable? Is it worthwhile? Overwhelmingly I must tell you yes, yes and YES!  The more I know of business and building relationships in a professional sense, the greatest power and influence we generate is by making personal connections and sharing insights.  As my daughter reminds me “sharing is caring”.  Quite.

For me this blog is like a corporate photo album where I have chronicled all the highlights over the years, and when you’re busy, it’s easy to lose track of all that has been achieved so far.

This blog has also marked major achievements in our work including the many front covers (more than 20 now!), signing new clients, hiring new Queens, and the opportunities I have had to meet and learn from my ‘uber gurus’.  Few will forget (in particular, moi!) meeting George Clooney last year as well as Martha Stewart and many other business luminaries who have visited Australia over the years.

I have shared insights and revelations of my own based on my experiences of which business technologies work best in which environments, how best to promote our clients, and the lighter side of the PR game.

I encourage you all to delve into our blog archive and retrieve your favourite ‘lightbulb’ moment from all of those I have shared over the years, and I look forward to continuing this conversation with you into the future.

Yours in PR

Publicity Queen Blog Nominated for Australia’s Best Blog

Best Australian Blogs 2011 
It is with great pride that I share with you, the faithful readers of the Publicity Queen blog, that we have been nominated for the Sydney Writers’ Centre’s Best Australian Blogs for 2011.

The competition is the brainchild of that digital dynamo, Valerie Khoo, whom many of you I am sure have already heard of, and who was interviewed in the Meet the Media segment of our e-newsletter, Queentessentials, back in March.  In case you missed it (shock, horror!) you can still read our chat with Valerie, who has built an enviable reputation as a blogger, writer, columnist and business mentor, here.

This is not the first time that Publicity Queen’s blog has been recognised – we were also listed in the Top 50 Australian Marketing Pioneer Blogs back in 2008.  Perhaps now we have evolved from a pioneering blog into a veteran blog?  Before I get distracted by thinking about about how old that makes me feel, can I tell you that I find this blogging medium to be such an immediate and powerful tool to communicate with the blogosphere, sharing my thoughts and insights with you all, and learning so much at the same time. 

I would like to congratulate Valerie on this stellar initiative which seeks to reward and draw attention to best-practice in blogging in Australia, and in doing so, hopefully encourage those who are in business who are not yet blogging to take the plunge.

Just in case you are not yet sold on the power and importance of blogging, let me borrow a few words from our friends at Bloomberg BusinessWeek, who wrote on this very subject recently, and from their blog entry entitled Social Media Will Change Your Business, I quote: ” It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate…blogs are not a business elective. They’re a prerequisite.”

When you log on to the competition website, there is all kinds of helpful and supportive content there on how to get started, how to embed exciting content, and how to grow your readership.

Entries for the competition close on 15 April 2011, so it is not too late to get your entries in.  Best of luck!

Publicity QueenYours in PR

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