Posts Tagged ‘Christmas sales’

Turn the pre-Christmas Slump into a Season of Growth

boost-sales
Many businesses experience a slowdown over Christmas, but there is no reason to just take the foot off the growth pedal at this time of year.

Making the strategic decision to grow your business over the holidays sounds almost counter-intuitive, but making smart moves in December can turn a slump into a spike for your business.  Here are some ideas.

1. Tis the season to be thankful: Over the course of a year business leaders, can engage with hundreds of people, many of whom have gone out of their way to deliver great service.  What better time than now to say thanks for connecting with you over the year.  According to Adam Smith’s law of scarcity, hand written notes are now highly valuable due to their rarity, and at this time of year when people are snowed with off-the-shelf cards and Christmas emails, a personal note with a heart-felt message of appreciation is GOLD and will not go unnoticed.

2. Practice corporate goodwill: Although this time of year is good for planning for the holidays, it is a time when many CEOs do their more general planning for the business as a whole.  If you have someone with whom you would like to collaborate, or to secure as a client, why not put some groundwork in place now to get them on board for the first of the New Year?  Schedule time each day in December prior to the 25th to call a potential client or business partner to wish them the best of the season, and then while debating Noosa vs Mooloolaba as a holiday destination, ask what their plans are for the future, and ask if your business might help them achieve those goals.

3. Networking with nous: there are innumerable Christmas parties coming up, and it can be appealing to try to duck as many of these as possible, but if done correctly, they can set you up for the next year with a host of hot business leads and ideas.  When choosing which invitations to accept, rather than playing it safe and catching up with old acquaintances, make a point of choosing ones where you DON’T know many people and where you will make NEW leads. Before each event, draw up a list of what you want to get out of it, and don’t stop meeting people until you have made a connection worth keeping and set a date to catch up in 2013 to develop those ideas further.

4. Plan your success for the New Year: Spend time reviewing what worked best in your business in 2012, and what you intend to change for 2013, mapping out which resources, people and ideas you need to achieve those aspirations. If you need to acquire new assets to achieve those goals, lock them in place NOW, don’t wait.

By following these easy steps, the pre-Christmas yawn may well be transformed into a eureka as you experience your busiest and most productive time of all.  What a great Christmas present to give to yourself!

Publicity Queen
Yours in PR

Are You Joining in the Click Frenzy?


It is fascinating how time, the seasons, and the calendar all have such an impact upon consumer purchasing patterns.  It used to be that we all filled up our cars at the petrol station on a Tuesday, and each year we wait anxiously for the Boxing Day sales but there are new consumer trends that, for some at least, will change this behaviour.

Tonight in Australia, the largest mass online purchasing offer that has ever been created takes shape in the form of Click Frenzy.  According to news reports, more than one million Australians have already registered for the sale, which goes live at 7pm AEDT tonight.

This latest craze is an interesting hybrid of a flash-shop, an online sale, and a digital voucher, backed by big time hype, the likes of which have barely been seen before.

What I am wondering is, will these flash-in-the-pan, marketing-driven sales actually have a significant, measurable impact on how people budget for the Christmas retail bulge, and will it wean them away from more traditional spending patterns than are time and calendar-sensitive.

For my own part I have participated in time-sensitive sales before, including those for airlines and hotel rooms, in which a very few items at very low prices are offered and are snapped up almost as soon as they go online.  While this may create a ‘win’ for the lucky few, there is the danger of a customer backlash if what is offered – in reality – differs greatly from what is actually available for sale.

In the longer term, does this have the potential to change consumer behaviour, to recruit a whole new group of online shoppers that have never dipped their toe into the waters of e-commerce or voucher sales or flash stores before; or will it backfire in spectacular fashion due to high demand and low availability?  Or perhaps like many over-hyped events, will it simply run out of puff?

Time will tell, and that time is 7pm this evening – let me know if you are taking part in this consumer experiment. To click or not to click… that is the question!


Yours in PR

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