Posts Tagged ‘networking’

National Growth Summit 2011 – Is Your Business Connected?


On February 14th, when many people will be sending Valentine’s Day cards and booking romantic dinners, I will be winging my way down to Sydney to indulge another of my passions (sorry hubby!), namely business learning and networking at the Business Connect National Growth Summit for 2011.

Publicity Queen is the PR Partner for Business Connect, and I just can’t wait to get together with like-minded growth businesses, to get the very latest business thinking, and learn how to apply it to my own business.

Regular readers of our Queentessentials e-news (click here if you would like to subscribe – like all of the best things in life, it is FREE!) will recall that in our February edition, we featured Liz Wiseman, the author of the renowned business must-read Multipliers; and Tom Peters, the author of The Little Big Things – 163 Ways to Pursue Excellence. I’m very excited because both of these business gurus will be speaking at the National Growth Summit and sharing their priceless expertise.

I find the annual Growth Summit to be ‘mission-critical’ for Publicity Queen because it’s an amazing opportunity (to hang-out with other entrepreneurs) and learn the latest buzz about strategic leadership and how that can be practically implemented in your company to drive growth – SUPERBLY VALUABLE!  OK, here’s some anecdotal evidence – after first attending my first Growth Summit way back in 2008, I applied a few of the techniques that I learned at the summit and through those improvements, I was able to grow Publicity Queen by 65% that year!  Happy Days! 

The other serious consideration for me though is that PR is only truly successful when it’s linked into an organisation’s business strategy – so for us here at PQ, we like to be fully conversant with the strategies and business thinking that are proving to drive the best results around the world.

So, I will be there with my PR bells on (you’ll be able to spot me at 50 paces as I’ll have red on! – sadly no tiara!) and I encourage you to register for this business-changing event – and of course to come and introduce yourself so that we can have a chat over a coffee (or wine!) .

Publicity QueenYours in PR

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Facebook vs LinkedIn – Which Channel is Right for my Business?

OK, I’ve been deliberating this topic for quite some time and having several discussions with uber gurus – but here is my take on the best uses of Facebook and LinkedIn and how we will be advising our clients.

There are differences of opinion about these things, but from what I have seen and observed, it seems that the overwhelming value that Facebook offers is for B2C (business to consumers) and B2b (business to small business – micro operators, start-ups etc), and on the other hand, I believe that LinkedIn offers true value for the B2B (business to business) arena.

David Olsen from Dynamic Business, revealed last month that 18% of Australian businesses use social media to promote their businesses (my guess is that some would be doing it well and others would be investing inordinate amounts of time for very little return).  Disturbingly he also found that only 35% have an online presence at all, but that’s a blog topic for another day.

So in social media terms, for companies involved in direct selling to consumers, Facebook provides a unique and highly-interactive way to communicate with consumers who are looking to make personal purchases.

For other businesses, Facebook would be of lesser value, and here’s where I feel that LinkedIn has the advantage.  Particularly for larger companies keen to preserve their profile, LinkedIn to me, has a higher level of credibility and is seemingly predominantly populated with career and business-focussed members making it ideal for making corporate opportunities and contacts.  You can also use it to connect online with business contacts you’ve made onground as well as making extended connections by being introduced to people that are already ‘pre-endorsed’ by your existing contacts whose judgement you trust and whose business goals you share.  You then have the power, potentially (use carefully, folks) to recruit them as potential clients of your own.

Say you read about someone in BRW or the Financial Review and are impressed by them and want to meet them, you can look them up on LinkedIn, make contact and begin a conversation about how you might collaborate.  Importantly, you can also connect your LinkedIn profile with your blog, tweets, website and CV as well as track what your colleagues are up to.

So, the choice is yours… my advice is to use any and all channels that are potentially useful, just be strategic about how and why you choose each one, and then potentially all social media roads will lead to your front door.

I would love to get your feedback on this…

Publicity Queen

Yours in PR

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