Posts Tagged ‘radio’

When is All Publicity Not Good Publicity?


There is an old saying in the PR game that any publicity is good publicity.  Is in the same vein as a famous quote by Oscar Wilde that the only thing worse than being talked about is not being talked about.

We had proof positive that this old adage couldn’t be more wrong this week, with yet another brainmelt by shock-jock Kyle Sandilands.

While it is true that the media does seek out controversy, and that juicy stories and commentary does both sell newspapers and encourage people to tune in to one radio broadcast more than another, there has now come a point of critical mass at which Mr Sandilands’ antics are now costing broadcaster Southern Cross Austereo big bickies.  News.com.au reports that the value of lost sponsorship through his latest off-colour tirades may exceed $8 million.  Ouch.

Although the announcer did succumb to giving an on-air apology this week, it seems this is just too little too late.  It is a poignant lesson for businesses that need to make astute judgements about which media channels to target, as there are considerations to be made that go far beyond raw numbers as measured by audience ratings.  It is worth knowing what is  the tone of the programme, who is their target audience, and does this equate to a ‘good fit’ for the brand with the channel.

Any PR agency worth their salt will be able to advise you on which media channels would be best to target in order to get you the media coverage you want, and without any potential fallout from out of control on-air talent.  If you need a recommendation on a good PR firm, I know one  😉

Yours in PR

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Meeting Spencer Howson – Brilliance for Breakfast

My Royal Adviser and right hand girl, Libby Collett, has just returned from interviewing the Brisbane breakfast dynamo, Spencer Howson, who hosts the most listened-to breakfast segment in the local radio market, from 6-9am each morning on ABC Radio 612am.

It seems the key to Spencer’s success really comes down to a few key elements – his unwavering integrity (this man cannot be bought – not even with a cup of coffee!), his obsession with finding the local Brisbane aspect to all the content on his programme and his drive to make his show’s content relevant and useful for his listeners.

For those who may not know, Spencer is one part of a Brisbane media power couple, as his wife Nikki is a news producer at Channel 9 Brisbane, and you might imagine between the two of them, there is nothing going on in Brisbane that they don’t know about.

Keep your eyes peeled for the December/January bumper festive edition of Queentessentials to peek inside this news powerhouse and find out the secrets to his success.

Publicity Queen

Yours in PR

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