In working with hundreds of small businesses, there are a number of ‘success secrets’ that I’ve discovered. One of the most powerful (and absolutely one of my all time favs!) is what I term the ‘TIS’ secret…
I think there are three key performance indicators that all small business owners should be tracking. Why? Because if you can’t measure it, you can’t manage it – and you need to both measure and manage these three things to ensure your business is successful.
So here are the magic three that I recommend…
- Traffic
- Inquiries
- Sales
It’s soooo important to know how much traffic is coming to your website (and your store), what levels of inquiries are being made and how much is being sold – this is business 101.
I say it’s important for two reasons…
- Logically – your financial success depends on it
- Psychologically – TIS is a great motivational tool because you can always strive to improve the numbers
And from a PR perspective, it’s sooo much easier for us to work with small businesses that are TIS-ified because it means we have a business owner or manager who is absolutely focussed on growth and innovation – a publicist’s dream client.
So, what’s your TIS and how can you improve it?