Archive for December, 2009

Will The Cheater Change Its Spots?

According to us as PR experts, the next few weeks for Tiger Wood’s brand and future bank balance hang by a string as the seemingly never ending stories of his infidelity increase.

Shining star or slippery fish? Would you continue to endorse him or drop him from your brand?

Two of Tiger’s biggest corporate sponsors, EA Sports and NetJets have chosen to stick with the golfing star and Accenture and Gillette have made no comment but continue to have Tiger promoting their products on their websites.

Check out the Phoenix Business Journal to see what other PR experts think of the Tiger Woods scandal.

P.S. I’d drop him like a proverbial bag of golf clubs.

Yours in PR

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