Archive for March, 2007

Get Online with Online Publicity

Getting publicity online is an increasingly important avenue for exposure so I want to give you a look at a very clever strategy of one of my clients.

Perhaps it’s something you could do in your business – take a look at this…

Superior Steel Screens (Australia’s leading producer of Colorbond® architectural products that provide innovative shade, screen, privacy and security solutions to residential, commercial and industrial properties) has found that getting publicity on particular internet sites and in their e-newsletters has immediate impact on customer inquiry levels.

So, on behalf of Superior Steel Screens, we are now writing regular news releases to submit to these sites and I want to show you our first ‘hit’…

Here’s the news release… (click on pic for larger version)

Superior Steel Screens News Release

And the results… we’ve just received the first publicity piece and Superior Steel Screen’s article was sent directly to the inbox of 8,000 architects, designers, builders, developers, engineers, merchants and key decision makers through Spec-Net‘s Weekly Lounge e-newsletter as well as being featured on the website.

Is this something you could do?

Here are three key advantages of website and e-newsletter publicity:

  • Fast turnaround time – your publicity can be online within hours/days
  • More eyeball space – because the sites don’t have the production & publising costs associated with press, they can often give you more editorial space
  • Verbatim copy – the copy you submit is often published in its entirety

In fact, here’s another example that a client has just sent me while writing this post!

I do some work for Busy Mothers (I’ve blogged about them before) and this coverage on What’s New TV is sensational publicity that again is our copy verbatim! Gotta love that!

Busy Mothers on What's New TV

Publicity Queen Yours in online publicity – the best kept secret (until now!)


Well I’m VERY EXCITED – I’ve just found this most amazing Australian information resource for all you publicity seekers…

It’s sooo good I’m in absolute raptures! I’m almost speechless (or is that writeless, perhaps textless???).

This site is a repository of:

Experts and contacts, and net-based sources of Australian facts or background information, such as business information, cases, databases, directories, government information, legislation, reports, statistics, and trade figures

So when you’re thinking about your next media angle or writing a news release, visit this site for inspiration and background support information.  It’s got everything!

I’m am now officially hooked on this site! Three cheers to the creator of the site Belinda Weaver.

Publicity Queen  Yours in rapturous publicity

Publicity Tips Straight from the Journalists’ Mouths

Following on from my post on 28 Feb (yes, I know it’s been a while!!!) here’s some more great insights into getting publicity from the ‘Maxmise the Media’ event.

I’ve condensed all the info into the best tips from each of the journalists.

Ian Gilbert – Deputy Editor, The Age, M Magazine

We aim to be a nice Sunday read with good features – we work four weeks ahead and are always receptive to story ideas.

I prefer to receive emails and then you can follow it up with a phone call but to give you some idea, I receive about 100 emails a day and about 30 phone calls as well.

I suggest you make the Deputy Editor of a magazine your first point of contact and the other idea is the Editor’s PA too.

Be yourself and be communicable.

Justin Smith – Executive Producer, 3AW, Neil Mitchell Program

We look for a mix of news and our basic criterium is ‘do people care about the topic/issue’.

Emails are great. I receive about 200 emails a day and I like them to be personal with all the major story details in the first line.

I think relationships are important when trying to get publicity and it’s also important that you understand the program and the type of content that we cover.

You’re best to contact me or the Assistant Producer – we try to look at everything that comes in.

My expert list comes from having a relationship with the expert – to be one, you need to have talent and be accessible.

Raquel Stevens – Executive Producer, Channel 9, 9am with David & Kim

Our audience are intelligent women who want to be informed and we focus on issues that affect the heart, health or hip-pocket of our viewers.

Emails are the best starting point and then a telephone call and just make sure that you don’t ring while we’re on air – anytime after midday is fine.

I’m the best point of contact because I decide on what is going to be on the show and then assign the story to a producer. I’m a bit like the Chief of Staff for news – everything comes through me.

I have an expert list and an expert needs to be media savvy – I often source these from people I hear on the radio or see in the paper.

We won’t cover the same story in the same week. When you’re thinking of approaching us, you need to consider what the angle is and who you can provide to make it interesting.

We also work off events, for example, the Grand Prix and we’ll do stories that tie into it.

Hope this helps – it’s always good to get some inside info isn’t it!

Publicity Queen   Yours in publicity

The Resource Report

Today I met an amazing internet guy, Mike Filsaime, at the World Internet Summit and he’s developed this incredible product called The Resource Report. It helps people like you and me (and I’m technology challenged I have to admit!!) get online in a major, dare I say it, money-making way!

The Resource Report So whether you’re wanting to explore new and exciting ways of getting publicity on the internet, or perhaps you’re tinkering with the idea of building an online business, The Resource Report could be for you.

The Resource Report covers a whole range of topics including:

  • Domain registration
  • Website hosting & development
  • Merchant accounts
  • Autoresponders
  • Teleconferencing

So have a look and let me know what you think.

Publicity Queen Yours in (online) publicity

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