Well first there was Smart Company and now there’s The Sheet – that’s enough for me to declare a new trend!
The new trend is this: highly experienced and well respected journalists are leaving the stable of traditional media starting their own new media channels – this is just amazing and a fantastic opportunity for everyone (except perhaps their past employers!).
Check them out:
started by Amanda Gome (ex BRW)
started by Ian Rogers (ex The Australian Financial Review)
Why am I soooo excited you ask?
Because it is a breaking of the bonds of traditional media and we are now seeing exciting and fresh news content that is not beholden to the traditional rules of old media (read here: space based on advertising sold) which makes it notoriously difficult to get editoral – that is, with this innovative approach to news, it gives people like us much greater scope to get our stories told.
Let’s all go wild with excitment here because it’s a whole new era in media.
And let’s also give three cheers to these vanguard journalists – well done!
Yours in publicity
Publicity Queen 