Archive for July, 2009

How to Grab a Journalists Attention

White Gift Box with Blue Satin BowHow do you grab a journalist’s attention? Do you like to send samples or gifts, or do you like offering exclusives?

At Maximise The Media discussion in Sydney on Tuesday night, executive producer of 2GB’s Ray Hadley Morning Program, Sophie Onikul said journo’s love anything free and that food and concert tickets stand out from the 80 – 90 press releases she receives daily.

“You guys think we have an awesome life, we really don’t, so send us stuff,” she said.

However, the executive producer of Nine’s Morning’s with Kerri-Anne said, “we’ll take your flowers, we’ll let you take us to dinner and then we’ll break your heart.”

On the other hand, the editor of Harper’s Bazaar magazine, Edwina McCann said building a relationship with the journalist and offering them exclusives will be most beneficial to the publicist.

To read the full story visit mumbrella

We often recommend to clients to send product samples and appealing media kits to journalists for a number of reasons.

Firstly, you get cut-through and your information immediately becomes experiential because the journalist sees and touches your wares.

Secondly (also important), it demonstrates your commercial generosity to the journalists, from whom after all, you are seeking coverage.

However, don’t go overboard with the gifts…

Publicity Queen

Yours in PR

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The Smart Company 2009 Awards

awards2009The Smart Company 2009 awards have just opened, so get your entry in!

There are five major categories which include The Top Website Award, The Top Exporter Award, The Top Franchise Award, The Fastest Growth Award and The Most Outstanding Entrepreneur Award. All companies which enter The Smart Company 2009 awards and meet the specific criteria will be considered for all major awards which are relevant to their business.

An award program like this is a great PR opportunity and according to The Smart Company, will raise your profile and attract a range of press and radio coverage.

Entries close on the 3rd August 2009, successful applicants will be notified by the 13th of August and the official awards ceremony will be held on the 17th of September.

Wishing you the best of royal luck!

Publicity Queen

Yours in PR

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