According to an article on Smart Company last Friday, internet use in Australia is absolutely booming, going ballistic, skyrocketing – you get the picture!
So are you using this direct access to your customers to your best advantage? Are you posting media releases on your website aimed directly at this information-hungry, purchase-ready market?
As a small business owner, this is one gloriously sensational opportunity to be getting publicity with your target market – all you need to do is write news releases about your company, products, achievements, milestones etc etc in a journalistic style, post this information to a dedicated Media page on your site and watch the traffic .
Why is this strategy soooo important – firstly, because you’re making your website more content-rich and therefore more valuable for the search engines (ie. SEO) – and secondly, you can offer your target market highly targeted sales messages that will actually help them in their buying decision.
So pleeeease, start using your website as your own unique media channel – and let me know how you go – I’d love to get your feedback.
Anyway, here’s the full story about Aussie internet use…