Archive for March, 2011

World’s Richest Man Endorses the Importance of Reputation

American investor, entrepreneur and philanthropist, Warren Buffett, who is often described as the world’s richest man, has spoken out recently about the power and importance of corporate reputation.

In a recent letter to shareholders of Berkshire Hathaway Inc, a company for whom Buffett is Chairman and CEO, he encouraged staff, shareholders and executives alike to: “zealously guard Berkshire’s reputation.” 

He went on to write that over the past 25 years he had been steadfast in his plea that: “We can afford to lose money – even a lot of money. But we can’t afford to lose reputation – even a shred of reputation.”

In the letter he goes on to encourage his employees to do not only what is legal, but to act as though every decision that they made was open to public scrutiny, and could potentially be written about by a journalist working for a national newspaper.  In other works, acting with integrity.

It is indeed refreshing and heartening to find a kindred spirit in the cut-and-thrust world of business, someone who also values reputation and integrity – this is central to our corporate vision at Publicity Queen.  Our corporate credo is encapsulated in the term BRIO, meaning vigour, vivacity, energy, determination, honour and dignity.

This concept is also evident in our pursuit of a new method of business thinking in PR known as integrity marketing.  To use a simple example, if one of our clients asked us to promote their product which is say, red socks, instead of going the traditional route and saying “our red socks are made from the best quality wool and are sold at a reasonable price”, it would be far more effective and powerful to send a message about the health benefits of wearing socks in cold weather to boost circulation and combat such health conditions as varicose veins and chillblains due to poor circulation.  In doing so, we demonstrate how our client’s product could make a positive difference in the lives of its consumers.

At Publicity Queen we apply this principle of integrity marketing to all of our communications on behalf of ourselves and our clients, spreading messages and disseminating ideas that actually add value and provide new insights and information that our clients, contacts and partners find useful.  It is the spirit that guides our entries on our Blog, our monthly e-newsletter Queentessentials, and all of our media approaches.

To read more of Mr Buffett’s letter, go to page 26 of the document available on this link.  I commend it to you.

Publicity QueenYours in PR

Just Who Are Australia’s Top Female Entrepreneurs for 2011?

As a female entrepreneur myself, I am always interested in how other Australian businesswomen are up to, and to do what I can to support the role of women in business.  So, when I read recently about the announcement of Australia’s Top Female Entrepreneurs, I took more than a passing glance, I thought I would share this with you all.

Without further ado, the top ten Australian women entrepreneurs for 2011 are:

1. Jan Cameron – Retail Adventures
2. Leslie Gillespie – Baker’s Delight
3. Naomi Millgrom – Sussan Group
4. Maxine Horne – Vita Group
5. Gina Rinehart – Hancock Prospecting
6. Charlotte Vidor – Toga Group
7. Iris Lustig-Moar – Lustig & Moar
8. Therese Rein – Igneus Group
9. Janine Allis – Boost Juice
10. Sarina Russo – Sarina Russo Job Access

Congratulations to these extraordinary ladies on their achievements, and may they inspire us all to achieve our full potential in whatever our endeavours may be.

To read more about the list of Australia’s Top Female Entrepreneurs, and to read the stories behind their individual success, click here

Publicity QueenYours in PR

Don’t Miss David Meerman Scott’s Social Media Mastery

David Meerman Scott
Publicity Queen as PR Partner for The Growth Faculty is excited to share with you all that David Meerman Scott, author of The New Rules of Marketing and PR, will visit Australia in late March/early April in a series of exclusive events at which he will share his unique insights, wisdom and experience as the undisputed thought leader on the use of online, real-time marketing.

David will present 3 day-long seminars in Brisbane, Sydney and Melbourne and will speak to the topic of Online Marketing and PR.

The workshop aims to educate and empower you to understand how to achieve results through effective internet marketing strategies.

David Meerman Scott teaches how to harness the power of online marketing using blogs, viral marketing, podcasts, online video, search engine optimisation, search engine marketing; showcasing some of the best examples of innovative marketers building successful marketing and PR programs on the web.

Participants will learn how to reach their audiences instantly with real-time marketing strategies as well as how to create the compelling information that people are eager to share.

Details of the events are listed below:

Sydney:         Thursday 31 March 2011 at The Ivy
Brisbane:      Monday 4 April 2011 at the Sofitel Brisbane Central
Melbourne: Wednesday 6 April 2011 at the Sofitel Melbourne on Collins

Don’t miss this once in a lifetime opportunity – click here to book through The Growth Faculty.
I will be there at all three events so I hope to see you there… 

Publicity QueenYours in PR

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