Archive for July, 2010

Christmas is coming – are you ready?

Christmas will soon be with usWith the EOFY celebrations now a distant financial memory, here at Publicity Queen we are gearing up our preparations for Christmas.

With less than 150 days to go, it is a timely PR reminder for all of those companies wanting to secure product placement in monthly magazines that the time investigate Christmas editorial opportunities is NOW!  With these monthly publications running to a three to four month lead time, editors across the country are currently planning their festive ink.

For those of you who have products that would sit perfectly in special Christmas features, I advise you to ensure that you have excellent product shots and send these long-lead media a ‘photo sheet’ which has been professionally designed to highlight the products you’d like to promote – and don’t forget to include their price points.

Who do I send this to I hear you ask?  My advice is this… ring the Editorial Coordinator and ask who is managing their Christmas features, get their specific contact details and send your information to this journalist.  And to increase your chances even further, I suggest you include product product samples with your photo sheet so that the journalist can see the quality and scope of your products when they’re selecting their Chrissy wares.

And speaking of all things Christmas, don’t forget to give to the Kmart Wishing Tree Appeal this year!

So, ’twill soon the season to be jolly… (and you’ll be even more jolly if you get some valuable Christmas PR!)

Publicity QueenYours in PR

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Publicity Queen Grabs Front Page City News for Sirromet

We are soooo excited, we secured a front-page cover story for Sirromet in this week’s City News (22nd July edition).

This is our second front cover in about 12 weeks – in April we got the front page of the Courier Mail for another client, Property Pursuit.

Yes, the champagne corks are popping here at Publicity Queen (and you can be assured that it’s beautiful Sirromet bubbles that we’re drinking!).

This story is testament to working closely with journalists and I have to say, a very big thank you goes to Cathy Noble, the Editor of City News and the wonderful Karen Cooley who wrote the story.

I’m going to be cheeky here and say… “so if you’d like this type of exposure for your business, please contact Publicity Queen – ASAP!

Publicity QueenYours in PR

PR is 55% of the News

Shrinking budgets for mainstream media outlets have led to more than half of all the news copy that we see, hear and read being sourced from messages provided by public relations, according to a joint study commissioned by Crikey and the Australian Centre for Independent Journalism.

Crikey and ACIJ Media StudyThe study found that more than 55 per cent of all copy they analysed from mainstream media outlets originated with a publicist or as part of a PR campaign.

In short, our news is now being sourced from PR practitioners more than ever, as news outlets locally, nationally and globally find their budgets for original copy and investigative journalism are shrinking, and reporters are now in essence forced to cut corners in order to fill space through third parties such as PR.

For PR practictioners,  this is good news as it means our messages are having real impact, and thereby generating good coverage on behalf of our clients.

We as public relations professionals must be watchful of our increasing role in generating the news and to manage this with integrity.

Publicity QueenYours in PR

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