Archive for August, 2011

Peer Endorsement – How to get a recommendation

We’ve done it again!  A recent edition of the influential business magazine, BRW, has listed Publicity Queen amongst Australia’s best PR firms.
Our listing is between our esteemed colleagues at PPR and Red PR and we are pleased to be featured in such respectable and respected company.

If you are reading this, and wondering how to get such an endorsement for your business, well, I’m glad you asked.  Although it can be tempting at a time when businesses are trying to keep costs down to scrimp on such ‘luxuries’ as magazine subscriptions (both in print and online) my advice to you would be to STOP and think.

The power of an endorsement from an industry or peer-rated journal is very high indeed. Why? Well, a favourable review by a peer publication lends your business genuine credibility and prestige that go far beyond the dim glow of self-promotion, and sponsored advertising.  Consumers these days are well-educated and cynical by nature, and combine this with our healthy natural scepticism for ‘bragging’ (whether that is about ourselves or our business, which is also really an extension of ourselves) that Australians are known for, hence the tall poppy syndrome, and therefore are quick to activate their healthy cynicism.

So, how do you go about actually getting your business featured in a publication like BRW?

Step 1 – DON’T cancel your subscription. Peer journals like BRW and others provide invaluable insights and information, and enable you to benchmark what your competitors are doing, so that you can either replicate what they are doing well (or, do it better!) and ensure that your product offering is unique and ahead of the market.

Step 2 – Read your own peer journal CAREFULLY. Take note of who is on the editorial staff. When there is an article about a competitor or about a business or individual whom you admire, take note of who wrote it.  These days,  most journalists include their own personal email address or Twitter account, so TAKE NOTE and make contact with them.

Step 3 – Observe the editorial calendar of the journal,  to see when these lists of providers in your field appear – then make sure you get in touch well before this list is being compiled.  Those who really want to make a good impression might go further and try to meet the journalist, and buy them a coffee.  Even if you are not working in the field of marketing or PR, it is in everyone’s interests to develop relationships with the media and other influential commentators in your field.

Step 4 – When your busines is actually featured in a journal or publication, write to the journalist and thank them personally.  You would be surprised how rarely this happens, and as we learned from our old friend Adam Smith, who gve us the universal principle of scarcity, the rarity of a commodity increases its value.  Your hand-written note will make a big impression, particularly in a world where personal, written correspondence is similarly rare, and therefore – precious.

If you do take this advice, and are featured in the media after following these steps, we would love to hear about it! Write and let us know.

Publicity QueenYours in PR,

Android vs iPhone

The question of today is whether you are iPhone or Android – choosing a team, and discussing the pros and cons can be as divisive as politics or the Mac vs PC debate, or even *gasp* Ford vs Holden?

So which team are you on, and who is with you?  The results are fascinating.

I discovered a great resource produced by Hunch Blog that produces in a great pictograph, who exactly is on team iPhone, and who is sticking with the Androids.

I have distilled a few of the key and most illuminating findings here:

The iPhone users responded that they were highly educated, early adapters of technology, and extroverted, whereas the Android users were more likely to be younger, more conservative and less verbally expressive than their iPhone friends.

The survey by Hunch Blog went much further and even compares the different groups of users’ tastes in food, music, art and variances in their life experiences. 

If, like me, you are using one kind of technology, and your significant other is on the ‘other’ team, it is particularly enlightening.  To read it in full, click here

So, which team are you on, and having read this, do you want to switch? Let me know!

Publicity QueenYours in PR,

Have you got the POWER?

Back in the 1980s, the hip hop group SNAP! told us “I’ve got the power”, and now, so can you.  The Power Daily, that is.

The Power Daily is a new e-mag produced by Paul Barry and a team of investigative journalists who pose the question: “Who is really running Australia?”, and through this new publication, seek to provide the answers.

The inaugural edition features The Top 10 Political Fixers as well as segments on business, media, law and order and culture.

It’s interesting to ponder just who might fall under the gaze of Barry and his team in the coming weeks and months.

To find out more about this new venture click here

Publicity QueenYours in PR,

To Plus or Not to Google+

In the Meet the Media segment of our e-magazine, Queentessentials, the lovely Amanda Bachmann, Producer at Sunrise on the Seven Network posed an interesting question about Google+  She pondered aloud, wondering who was on there, and what was its potential.

This is reflective of many water-cooler conversations, not just at Seven, or in the media, but around the country and around the world.

David Meerman Scott wrote that he didn’t want to like it, but as he is with every new and cutting edge form of media and internet connectivity, he is on board.

Part of the difficulty is, I think, that these new platforms are being produced at a rate that is faster than most of us (er, ahem… should I say I) can possibly absorb or come to terms with.  We have only just got to grips with Facebook, Twitter, LinkedIn and now there’s a new kid on the block.

So, how is Google+ different, and what is its functionality and capability?

Some feel that it’s got nothing on Facebook.

Although, it is early days, but I think the strategy with this was for Google to introduce a rival for Facebook but one that offers additional features, particularly those that allow us all to segment our social activity into spheres (circles, actually) that need not necessarily intersect. Anyone guilty of ‘oversharing’ pictures of a night out, which have been met with bemusement by our elderly relatives or even our children, can relate.

So the key elements, in a nutshell, are…

Circles:  As mentioned above, ‘circles’ are about sharing information with key groups of people. You can create circles of people meaning that your work colleagues do not have to hear about Saturday night’s escapades!

Hangouts: Video conferencing for friends, like Skype video calling, but more advanced.

Instant upload: Photo uploads and videos upload automatically from your phone to a private area in Google +.

Sparks: Sparks is a way of getting snippets information on the things that you like. You type in ‘fashion’, ‘music’, ‘food’ and related blogs, stories, news features pop up. Like Wikipedia search but more intuitive.

Huddle: Huddle is a way you to instant message groups of people all at once – the conversation will be seen by all.

So, to sum up, the jury is still out about Google+ but for now, I feel it is worth accepting an invitation and trying it out, if nothing else.

Publicity QueenYours in PR,

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