Archive for April, 2011

Publicity Queen Blog Nominated for Australia’s Best Blog

Best Australian Blogs 2011 
It is with great pride that I share with you, the faithful readers of the Publicity Queen blog, that we have been nominated for the Sydney Writers’ Centre’s Best Australian Blogs for 2011.

The competition is the brainchild of that digital dynamo, Valerie Khoo, whom many of you I am sure have already heard of, and who was interviewed in the Meet the Media segment of our e-newsletter, Queentessentials, back in March.  In case you missed it (shock, horror!) you can still read our chat with Valerie, who has built an enviable reputation as a blogger, writer, columnist and business mentor, here.

This is not the first time that Publicity Queen’s blog has been recognised – we were also listed in the Top 50 Australian Marketing Pioneer Blogs back in 2008.  Perhaps now we have evolved from a pioneering blog into a veteran blog?  Before I get distracted by thinking about about how old that makes me feel, can I tell you that I find this blogging medium to be such an immediate and powerful tool to communicate with the blogosphere, sharing my thoughts and insights with you all, and learning so much at the same time. 

I would like to congratulate Valerie on this stellar initiative which seeks to reward and draw attention to best-practice in blogging in Australia, and in doing so, hopefully encourage those who are in business who are not yet blogging to take the plunge.

Just in case you are not yet sold on the power and importance of blogging, let me borrow a few words from our friends at Bloomberg BusinessWeek, who wrote on this very subject recently, and from their blog entry entitled Social Media Will Change Your Business, I quote: ” It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate…blogs are not a business elective. They’re a prerequisite.”

When you log on to the competition website, there is all kinds of helpful and supportive content there on how to get started, how to embed exciting content, and how to grow your readership.

Entries for the competition close on 15 April 2011, so it is not too late to get your entries in.  Best of luck!

Publicity QueenYours in PR

Publicity Queen Featured in My Business Magazine

As regular readers of my blog will know, I am an affirmed believer in the capacity of Advisory Boards to deliver transformative change for businesses that are ambitious and have big plans for their future growth.

As PRincipal of Publicity Queen, I was featured this month in the April edition of My Business magazine, in which Stephanie Hunt in her article Lonely at the Top, canvassed opinions about why companies appoint Advisory Boards, and what benefits these brains trusts can deliver for businesses.

The idea to appoint my own Advisory Board came from American business, sales and growth guru, Verne Harnish, and with his inspiration I sought out and appointed experts in the fields of finance, sales, law and marketing.  The results have been both life and business changing.

I am delighted to share these experiences with my fellow entrepreneurs, and what is also fascinating about this coverage is that it came about through an online media opportunity.  I responded to an advertisement that appeared in SourceBottle in which Stephanie sought out businesspeople to interview on this subject.  It is again more proof of the power of online connectivity and social media to drive tangible coverage and results in traditional media, including (in this case) magazines.

My sincere thanks to Stephanie Hunt for the opportunity to comment on this important issue.

Publicity QueenYours in PR

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